Toluna Achieves Record Growth of Toluna Start Platform
Significant investment and rapid client adoption of Toluna Start platform drives 48% platform growth
Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, today announced significant growth of the Toluna Start technology platform. The revolutionary platform, which represents the market research industry's first real-time, end-to-end solution, has achieved significant adoption and usage since its launch in 2020, driving continued global momentum and new strategic partnerships for Toluna and its market-leading products and solutions.
Toluna Start, which integrates Toluna's panel of 30+ million global members, empowers clients to conduct quantitative, qualitative, and data visualization needs to truly understand consumers and what they think, feel and do. Since last year, Toluna reports growth in active users across the global market, with demand from current and new clients up significantly, and in North America alone, this growth exceeded 77%.