Toluna Achieves Record Growth of Toluna Start Platform
Significant investment and rapid client adoption of Toluna Start platform drives 48% platform growth Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, today announced significant growth of the Toluna Start technology platform. The revolutionary platform, which represents the market research industry s first real-time, end-to-end solution, has achieved significant adoption and usage since its launch in 2020, driving continued global momentum and new strategic partnerships for Toluna and its market-leading products and solutions.
Toluna Start, which integrates Toluna s panel of 30+ million global members, empowers clients to conduct quantitative, qualitative, and data visualization needs to truly understand consumers and what they think, feel and do. Since last year, Toluna reports growth in active users across the global market, with demand from current and new clien
by Stephen Chapman
A new paper has shown that mobile gaming has “skyrocketed” during the lockdown, with 43% of people making in app purchases.
The report from tech firm, Toluna, comes following a survey of more than 1000 mobile gamers aged between 16 and 45 in the UK.
According to the data, 53% of respondents spent more time playing video games on their smartphone compared to 12 months ago.
More than half (52%) are playing more games on their video consoles and 50% more on their handheld game consoles.
Meanwhile 45% of people are using their tablets more to play mobile games.
Smartphone and console gamers said they now spent 80 minutes a day playing games on mobile devices.