Time spent on SEO will be richly rewarded online
Sunetra Chakravarti
Monday, October 9, 2017
There are more than 6 billion word searches on the internet everyday. More than 4 billion of those are on Google. More than 94% of those searches lead to an ‘organic’ link click, with just over 5% opting for the advert.
Experts say that if you are a pure-play digital company, then at least 40% of your initial cost of setup should go towards your search engine optimisation (SEO).
But what is this mythical beast that everyone speaks of so reverentially?
SEO is how you make sure your website is easy for Google’s robotic spiders to read. Although it isn’t really an exact science, the consensus on what can help you get to the top is fairly simple.