Photo by Todd Alström. F2020X3 brewed by BeerAdvocate, BeerThugLife, and Crowns & Hops.
Overall, our activity took a hit in 2020 mostly due to the pandemic. No surprises there. A big chunk of our traffic stems from consumers looking up beers before purchasing them and our beer fests (all postponed) generate a lot of traffic and engagement. Restrictions led to less people going out, spending less, and changing their purchasing habits. We also saw some regional and national brewers pull back from markets and reduce new releases, allowing them to focus on growing their home markets and core brands again.