The Trust Imperative
Almost anyone with an email account has heard from a Nigerian prince offering them millions to help them transfer some money.
And we’ve all heard stories of people—often friends or loved ones—falling for a phone scammer pretending to be a government agent asking for money or identity information.
And then there is the internet itself, the Wild West of deception where ads popping up in social media feeds and on legitimate websites promise deals on items that turn out to have been too good to be true.
We live in an era of dishonesty, when politicians let us down so often we take it for granted and companies promise their products will change our lives, which they never do. Those fast food burgers look nothing like the picture on the menu and even our egg cartons lie to us, showing happy chickens in open fields when the reality is closer to a concentration camp.