Share this article
Share this article
ST. PETERSBURG, Fla., Feb. 25, 2021 /PRNewswire/ -- Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle.
12 months after COVID-19 concerns began gripping the USA, Catalina's Buyer Intelligence Database reveals how shopping behavior has dramatically shifted. Which categories have surged? Which have struggled?
Knowing the products that shoppers are putting into their carts allows us to tailor highly effective marketing messages.
Also, in looking back at the past 52 weeks of data beginning with the week ending Feb. 15, 2020, shoppers made