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ST. PETERSBURG, Fla., Feb. 25, 2021 /PRNewswire/ Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle.
12 months after COVID-19 concerns began gripping the USA, Catalina s Buyer Intelligence Database reveals how shopping behavior has dramatically shifted. Which categories have surged? Which have struggled?
Knowing the products that shoppers are putting into their carts allows us to tailor highly effective marketing messages.
Also, in looking back at the past 52 weeks of data beginning with the week ending Feb. 15, 2020, shoppers made
The Lasting Impact on Retail Trends & Shopping Behavior One Year After COVID-19 Concerns Began Gripping USA prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Executive Editor Catalina began closely tracking the impact of buying behavior at grocery and drug stores across the country last year.
A year after COVID-19 paralyzed the nation, shoppers are still buying a lot of face masks, hand sanitizer and household cleaner, and demand in those categories shows no signs of easing.
That s the major revelation from shopper intelligence leader Catalina, which began closely tracking the impact of buying behavior at grocery and drug stores across the country last year.
“We’ve painstakingly categorized shoppers into hundreds of customized audience segments on an anonymized basis in recent years. Knowing the type of products and brands they are likely to put into their carts allows us to tailor highly effective marketing messages and promotions, and deliver them across the most efficient media channels to trigger purchases,” said Catalina CMO Marta Cyhan. “Doing so in the midst of a pandemic when shopper behavior h
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