THE HIDDEN LIFESAVERS: overdose prevention campaign launches nationwide
The campaign encourages people who use drugs to do something remarkable – save a life
‘The Hidden Lifesavers’, a campaign encouraging people who use drugs to carry a lifesaving drug, launched in April 2021.
It will mark the first nationwide effort to talk specifically about opioid overdose prevention and naloxone, a drug that can reverse an opioid overdose – caused by drugs like heroin.
The campaign will run as street posters across the UK throughout April and May, starting in Manchester and London, and also running in Bristol, Birmingham, Cardiff, Glasgow, and Edinburgh.
The poster campaign has been co-created with people who’ve used drugs, many of whom have been at risk of overdosing or have witnessed an overdose first-hand. The campaign shares their unique reasons for carrying naloxone, a drug that they now all carry. It’s been produced by healthcare communications group, Havas Lynx Group, and is funded by the pharmaceutical company, Ethypharm.