Health For All pmlive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pmlive.com Daily Mail and Mail on Sunday newspapers.
THE HIDDEN LIFESAVERS: overdose prevention campaign launches nationwide
The campaign encourages people who use drugs to do something remarkable – save a life
‘The Hidden Lifesavers’, a campaign encouraging people who use drugs to carry a lifesaving drug, launched in April 2021.
It will mark the first nationwide effort to talk specifically about opioid overdose prevention and naloxone, a drug that can reverse an opioid overdose – caused by drugs like heroin.
The campaign will run as street posters across the UK throughout April and May, starting in Manchester and London, and also running in Bristol, Birmingham, Cardiff, Glasgow, and Edinburgh.
The poster campaign has been co-created with people who’ve used drugs, many of whom have been at risk of overdosing or have witnessed an overdose first-hand. The campaign shares their unique reasons for carrying naloxone, a drug that they now all carry. It’s been produced by healthcare communications group, Havas Lynx Group, an
Havas Lynx and Syneos take home most agency Golds at PM Society awards pharmatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pharmatimes.com Daily Mail and Mail on Sunday newspapers.
Andi Goes – the children’s book that helps detect early signs of dyslexia
Havas Lynx Group have launched a children’s book aimed at raising awareness and detecting early signs of dyslexia. Helping to make sure that parents have the support they need whilst teaching from home.
Over 6 million people in the UK live with dyslexia. Despite this, there are no easy ways of getting a diagnosis and up to 80% of children aren’t diagnosed in school. A problem that is only being exacerbated by remote learning.
Havas Lynx Group has developed Andi Goes with a dual purpose – a book that for children acts as a fable to encourage them to embrace what makes them different, whilst for parents, the book helps to spot any possible early signs of the condition.