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DALLAS, Jan. 8, 2021 /PRNewswire/ -- Thanksgiving began the kickoff for the holiday season. Families, big meals, football, parades, turkeys, and alcohol. Although this year's holiday season didn't feature the big family and friend get-togethers or as many crowded dinner tables and parties, two things were bigger than ever: at home alcohol consumption and online purchases. And if you're in the liquor store business, this is something to be thankful for.
Bottlecapps' 2019 vs. 2020 Holiday Sales.
Holiday 2019 was a good season for Bottlecapps and its alcohol delivery platform, with retail partner and BottleRover sales far exceeding their early year projections. However, November/December 2020, produced growth results that no one could have ever imagined, with growth in sales of over 3,000% (that's not a typo) and in basket size from $74.13 to $99.75.