The distillers embracing sustainable practices
10th March, 2021 by Nicola Carruthers
Sustainability can no longer be an afterthought in spirits production. With the environment high on the priority list for consumers,
The Spirits Business explores how brands are taking a long-term approach to becoming more eco-friendly.
*This feature was originally published in the December 2020 issue of The Spirits Business
Over the past decade, spirits producers have increasingly made sustainability a priority. As consumers become more conscious of their impact on the environment, brands have responded and adapted their production and marketing efforts to become more eco‐friendly. A swathe of major companies have pledged to meet ambitious green targets, while new brands have emerged, touting their sustainable credentials in a bid to entice mindful consumers.