Lee Arbel, Chief of Staff at Bbot, Inc.
You probably didn’t know that many of the restaurants you order from online are actually invisible. What does that even mean? Don’t worry, Casper isn’t coming for your kitchen.
With the pandemic still spreading around the world, restaurants are turning to modern concepts to continue coping with limitations imposed on in-venue dining. Some F&B hospitality operators are using ghost kitchen and virtual food hall ideas to generate demand from new sources. Ghost kitchens and virtual dining halls are restaurants that are run out of an existing commercial kitchen. Typically, ghost kitchens have one menu option for guests to choose from, while virtual food halls have multiple menus.