The Atlanta Hawks: wielding a cultural playbook to galvanize a community

With the NBA season kicking off this week, the Atlanta Hawks are looking to build on last year’s magical playoff run. At the same time, the team is looking to continue to energize the community by embracing its cultural playbook titled ‘Beyond Basketball.’ The team’s chief marketer Melissa Proctor shares the team’s philosophy, success stories and hopes with The Drum.

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