Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their marketing.
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The stars are aligning on multiple relevant fronts: consumer behavior, legislation, technology, and data management and capacity. This confluence of advancements
is slowly but surely unlocking the potential of active and intelligent packaging.
Two juice brands recently rolled out web app-based, smart packaging experiences for their customers with the help of connected packaging studio Appetite Creative.