Talk Radio's $4 Billion Mistake | TALKERS magazine

By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, Sterling on Sunday In the early 1980s, talk radio made a $4 billion mistake. Prior to then, there were approximately 50 full-time talk stations in America. They were predominantly found in major markets and had been in the format since Marconi. The original talk stations had…

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