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Evaluating the Intensity of Exposure to MTV Shuga, an Edutainment Program for HIV Prevention: Cross-Sectional Study in Eastern Cape, South Africa

Impact of DREAMS Interventions on Attitudes towards Gender Norms among Adolescent Girls and Young Women: Findings from a Prospective Cohort in Kenya

Evaluating Use of Mass-media Communication Intervention 'MTV-Shuga' on Increased Awareness and Demand for HIV and Sexual Health Services by Adolescent Girls and Young Women in South Africa: An Observational Study

'It Is Guiding Us to Protect Ourselves': A Qualitative Investigation into Why Young People Engage with a Mass-Media HIV Education Campaign

"Complex, relatable, non-judgemental and youth-centred storylines can make HIV edutainment engaging to youth audiences." Decades of heavy investment in communication campaigns to combat early misinformation and HIV-related stigma in South Africa, the country with the largest population of people living with HIV (UNAIDS, 2020), have resulted in mess

A Qualitative Exploration of the Salience of MTV-Shuga, an Edutainment Programme, and Adolescents' Engagement with Sexual and Reproductive Health Information in Rural KwaZulu-Natal, South Africa

"MTV Shuga may act as a valuable educational resource helping individuals and communities to challenge negative social norms and improve discussion about SRH for the benefit of young people." Implemented throughout the world, edutainment programmes involve stories that are designed to draw the audience into the centre of a social issue and move the