Sustainable Beef Pt 2
I’m Bob Larson. Sustainability in agriculture is a term we hear more and more often these days and it’s something more consumers appear to be interested in as well.
And when it comes to protein, Cattlemen’s Beef Board CEO Greg Hanes says with all the misinformation out there, it’s a conversation the beef industry welcomes …
HANES … “Because the false information is becoming so common in media that it’s becoming believed. It’s the more you repeat a lie, the truer it becomes. So, I think it’s important that we’re countering that and really showing what the industry’s doing on that positive side and you have the facts on, you know, how much greenhouse gases are really being emitted by all of this.”