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Why are more people taking the plunge and launching ventures during a global pandemic? Experts aren’t sure. “It’s a significant increase,” said Mark Herbert, vice president in California for Small Business Majority, a national organization advocating for small businesses. “It’s something we’ve been tracking and we have more questions than answers at this point.”
Herbert said one possibility is that people whose businesses shut down for good during the crisis might be trying to start over. More than 19,000 businesses closed permanently statewide since March, according to a September Yelp analysis. Others, Herbert said, might be trying to make extra money after a pandemic-related layoff.