Surf Excel shows how Holi can bridge emotional distance, bring hearts closer despite physical distancing
Conceptualised by Carlos Pereira, the campaign brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections
Click on the Image to watch the TVC.
HULâs detergent brand Surf Excel has launched a Holi campaign #RangAchheHain, taking forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of âtogethernessâ.
This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.
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The campaign shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbour, in the Holi celebrations. On realising that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, âMere haath nahi pahunchenge, isliye rang pahuncha diye.â The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad.