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Surf Excel's latest TVC is all about keeping your inner child alive

Mumbai: Growing older comes with pre-conceived notions of ‘acting your age’ that one has been societally conditioned towards. But it is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. Surf Excel uses this thought in its latest Holi campaign to bolster its 'Daag Achhe Hain' brand proposition. The new TVC seeks to inspire us ....

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Surf excel's new TVC is all about keeping your inner child alive

Surf excel's new TVC is all about keeping your inner child alive
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Surf Excel shows how Holi can bridge emotional distance, bring hearts closer despite physical distancing


Surf Excel shows how Holi can bridge emotional distance, bring hearts closer despite physical distancing
Conceptualised by Carlos Pereira, the campaign brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections
Click on the Image to watch the TVC.
HUL’s detergent brand Surf Excel has launched a Holi campaign #RangAchheHain, taking forward its unique Daag Achhe Hain brand proposition and continues to use colours as a medium of ‘togetherness’.
This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.
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The campaign shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbour, in the Holi celebrations. On realising that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with ....

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