Underscore Talent, which launched in January, was founded by Michael Green, Reza Izad, and Dan Weinstein.
The firm primarily works with digital stars across the kids, family, food, and lifestyle verticals. Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers).
"We don't want to be just managing an inbox," Weinstein told Insider. "We actually want to provide some infrastructure to help them navigate this world, build longevity, and ultimately create real enterprise value for themselves beyond the transactional nature of what it is they are doing."