OK, let’s be more precise. Cralle is a coauthor of a book titled
Sleeping Your Way to the Top: How to Get the Sleep You Need to Succeed. I encountered her—wide awake—not long ago at a travel industry trade show where she was cohosting a presentation on sleep deprivation and business travel.
For many hard-charging business travelers, the sort who are on the road 40 or 60 nights a year or even more, “sleep is not really much of a priority, and it should be,” she says.
You and I could be among those who pride ourselves on hitting the ground running at first daylight, no matter what hour we went to bed. We’re adept at maintaining a prudent diet and fitting in a workout at the hotel gym, but the idea of ensuring a solid night’s sleep is secondary. That attitude reflects “a culture that devalues sleep” as a waste of what could be productive time, says Cralle, a registered nurse and frequent traveler and lecturer who specializes in clinical sleep wellness programs.