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STOCKHOLM, Sweden, April 27, 2021 /PRNewswire/ -- Soundtrack Your Brand Founder, CEO & Chairman, Ola Sars, has been named to Billboard's prestigious 2021 International Power Players list. Each year, Billboard's International Power Players list recognizes high-achieving music executives whose primary responsibility is outside the United States. According to Billboard, the 2021 International Power Players feature reflects "an unprecedented time in our industry. Our goal in recognizing honorees is also to acknowledge the resiliency, strength and activism of the global music business."
Sars recently concluded the roll out of Soundtrack Unlimited, bringing more than 15,000 rights holders onboard, including Sony Music, Warner Music, Merlin and Universal Music Group for the launch of the world's first B2B on-demand service, all the while navigating the company through the Covid-19 pandemic which had an undeniable impact on the industries served by Soundtrack. As a company serving restaurants, retail and hotels as its core customer groups, 2020 was brutal for the B2B markets, yet Sars was able to lead the company through these difficult times and still produce strong growth.