Small Chinatown business Grand Tea & Imports gets a taste of its digital playbook

Grand Tea & Imports has a vision to bring its range of Chinese teas and cultural items to the masses, but a quick digital fix wasn’t enough. The family-run business needed a marketing, social and e-commerce makeover, so a team of experts around the world assembled to offer their support – but was a taster of what its digital future could look like enough to whet the two sisters’ appetite to turn its fortunes around?

Related Keywords

New York ,United States ,China ,India ,Chinese ,Americans ,American ,Alice Liu ,Wes Morton ,Tressie Lieberman ,Karen Liu ,Matt Weinberg ,Melanie Mahaffey ,David Kang ,Colin Beauchemin ,Meta Facebook ,Google ,Instagram ,Grand Tea ,Creativ Strategies ,Full Bleed Design ,Happy Cog ,Gayatri Sriram ,Chinese Americans ,Facebook Shop ,Bleed Design ,New Year ,Brand Strategy ,Commerce ,Social Media ,