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Small Chinatown business Grand Tea & Imports gets a taste of its digital playbook

Grand Tea & Imports has a vision to bring its range of Chinese teas and cultural items to the masses, but a quick digital fix wasn’t enough. The family-run business needed a marketing, social and e-commerce makeover, so a team of experts around the world assembled to offer their support – but was a taster of what its digital future could look like enough to whet the two sisters’ appetite to turn its fortunes around? ....

New York , United States , Alice Liu , Wes Morton , Tressie Lieberman , Karen Liu , Matt Weinberg , Melanie Mahaffey , David Kang , Colin Beauchemin , Meta Facebook , Grand Tea , Creativ Strategies , Full Bleed Design , Happy Cog , Gayatri Sriram , Chinese Americans , Facebook Shop , Bleed Design , New Year , Brand Strategy , Social Media ,