January 28 2021, 1:47 pm | BY Ricki Green | 1 Comment
Australian pharmacy network Sigma Healthcare has named longstanding agency partner, Haystac, as agency of record for its full retail portfolio. The consolidation will see Haystac awarded the PR retainer for all six of the business’ retail brands.
Having worked with Sigma for the past six years on its Amcal and Guardian brands, Haystac has been selected to manage the additional trade and consumer PR remit for Discount Drug Store, Chemist King, Pharmasave and WholeLife. Haystac will also continue to provide PR support for Sigma Enterprise.
The full-service remit will cover both B2B and B2C media relations, social media management, content creation, influencer engagement and event support.