In recent years, Japan has aggressively moved to address its aging and dwindling population, going as far as subsidizing marriage, childbirth and education. The term is not exactly new, but it has gained popularity as Japan, along with most of the world, retreated indoors in response to the pandemic. “Oshikatsu” is a portmanteau of “oshi” (“推し”), which loosely translates to “someone or something one supports,” and “katsu” (“活”), which means “activity.”