Constituents about muni and its timeliness. Thank you to the drivers. Thank you to the m. T. A. Team, thank you to all of those who have worked on this contract. Thank you to siemens for just working with the city and being patient with us. Thank you to the mayor for his leadership on transportation issues. Thank you to phil ting for always bringing home the bacon. We have got to do a better job in improving our Transportation System and today we demonstrate that this is a start. Were not done. Well keep moving muni forward. Thank you so much for being here today. [applause] thank you, president breed. It is great to have that passion leading our board of supervise source and supporting transit in San Francisco. So i had mentioned, as did the mayor and the Assembly Member and the president that the growth in San Francisco is part of what we need to accommodate on sustainable modes in the highest capacity sustainable mode of transportation we have in San Francisco is our light rail system. And so one of the first impetuses for this rail car expansion, and then eventual replacement, was the central subway project that the mayor mentioned. An expansion of Light Rail Service from visitation valley up through bayview, dog patch, mission bay and into the heart of the city in chinatown. One of the most densely populated neighborhoods in the United States. So, this expansion we got as a part of a deal we made with the federal government. And the federal government entered into we entered into a grand agreement to the town of 982 million i think at the time. Anyway, the biggest federal grant San Francisco had ever received and as part of the deal, they say well give you that money to build the subway, but you need to start expanding your Light Rail Service. So these first 24 cars are partly funded by the central subway project, but also a requirement that we had to meet in order as part of our obligations and the requirement was that we would have these cars in service by the time the central subway was done. And as i said, were ahead of schedule. Well have these first 24 cars ahead in service well in advance of the central subway opening and all that was made possible and driven by the leadership at the United States department of transportation and particularly the federal Transit Administration, federal Transit Administration is the one that oversees the Grant Programs that authorized and supported our grant for the central subway as well as this procurement. They will be funding in part, we expect, a large part of the replacement of the existing fleet. So, it is a partnership that we absolutely couldnt do without. One that we value significantly. And its been led here in San Francisco and the western United States for many, many years very well and ably by the regional administrator of the f. T. A. Please join me in welcominging leslie rogers. [applause] good morning, ladies and gentlemen. As i was standing back there, i was mindful that we usually refer to everything as being all about location, location, location. But today i think it is really about timing, timing, timing. Thank god that ed fortuitously planned this event for today rather than yesterday. But on behalf of the federal Transit Administration, im especially pleased to join you all here today. As ed mentioned, when we signed the full Funding Grant agreement for central subway, and it recognized the need for improvements to address and expanding and dynamic city, we also committed muni to addressing its state of good repair needs. And as we go about systems expansion, this these light rail vehicles represent that effort to indierdre men ish and address our capsule investment needs. Congratulationss to muni. I sat down trying to calculate how much we really might be invested in this project. And i think i just will conclude to say it is multimillions of dollars. Again, were pleased to join you here today. As a resident of San Francisco and a daily muni rider, i can tell you how very much im looking forward to the roll out of these vehicles. And i will conclude with two words lets roll. [applause] thank you, leslie. Thank you for your many, many years of greater leadership and support of transportation in the Western Region and whole western part of the United States. At the federal level, that support was critical and likewise at the state. Assembly member ting made reference to the cap and trade program. 86 million of cap and trade funds in this curement. We will be submitting our application in the coming weeks for the next round of funding for which we hope to be as equally competitive and successful and a lot of that, the existence of that program, the focus of that program on transportation, recognizing the linkage between air quality and transportation has been from the leadership of the california state transportation agency, secretary brian kelly who was appointed by Governor Brown to lead that agency and really to bring the cap and trade program as well as many other programs, supportive of Good Transportation in california into being. So, were pleased to be joined by deputy secretary of transportation, kate white. She herself is from San Francisco so she gets it not only at a policy level from sacramento, but as somebody who rides muni herself. Please join me in welcoming deputy secretary kate white. [applause] good morning, San Francisco it is absolutely wonderful to be here today. Thank you very much to everyone for the invitation. Love to be home. Have a chance to come home for this wonderful occasion. And i wanted to give greetings from secretary brian kelly and the secretarys office in sacramento. And i am very pleased to be here to celebrate one of the very first california Climate Investments out of our cap and trade program. I recently heard a quote that the future happens first in San Francisco. And the state, we are thrilled to be investing in that future. Both Climate Investments and as several speakers mentioned also recently passed senate bill 1, the transportation funding package, provides a great new opportunity to invest more seriously than a new generation in transit and rail across california. So, please thank you and i wanted to welcome the new train car here to San Francisco and see it as part of the future of decarbonizing, creating a major sustainable, resilient future. Thank you. [applause] thank you, kate. So, theres federal support. Theres state support. And, of course, the local support is crucial. Our county Transportation Authority under the leadership of executive director tilly chang, its chair aaron peskin and vice chair tang have been critical to putting together the planning and funding so we can do things like get the central subway done, get this largest ever light rail procurement done so were very pleased to be joined by our great partner, Deputy Director of the county Transportation Authority, maria lombardo. [applause] hello. Im very pleased to be here. On behalf of our chair aaron peskin i want to issue a congratulations on the entire mmta for reaching another milestone ahead of schedule. Lets keep that up. As has been said before, i really have to recognize that making an investment of this significance is a team effort and we are so fortunate to have a wonderful set of team players from the federal level, the state level, mary lee, the board of supervisors, the m. T. A. And so on. I want to add to that team, though, a very important group. Which is San Francisco residents and voters. [applause] yeah, yeah, yeah, yeah, rights . Thanks to their foresight back in 1989, we authorized the first half cent transportation sales tax for San Francisco, which was reauthorized in 2003. Under the direction of the Transportation Authority board, we allocated 131 million to this base procurement contract with siemens for the l. R. V. S. That was the largest single grant we have ever made from the sales tax program. And it is very fitting that that was the grant. Because there is no single investment we can make that immediately touches so many people, makes transit ridership safer, more reliable and heck of a lot more fun. So, were very proud and we have more sales tax dollars in line for the next options to expand our fleet even further. I just want to say that we need this team to Stay Together because were looking forward to securing additional regional measures three. Thats senate bill 1 funds, cap and trade funds and local new revenue measures to expand the fleet and upgrade the facilities so we can keep these running perfectly through the end of their useful life. Thank you. [applause] thank you, pa maria for reminding us of the voters and their foresight and making the difficult decisions that we ask of them that will impact their pocketbooks and wallets. There will be possibly and likely many such occasions coming up in 2018. We need to do our job to continue to educate our own voters so that the next generation of us standing here can look back on 2018 and 2020 for insightful good voting. The first vote that had to take place in order to advance this project, again, maybe im repeating myself. But the largest ever light rail vehicle procurement in the United States history, the first vote to move that forward was put before the sfmta board of directors and i was a big ask that we were making of them. And they came through. And i want to acknowledge the leadership of our chair k cheryl brinkman, our vice chair Malcolm Heineke who is a regular rider of the system. I know the daily feedback that i get when things arent quite as they should be and those incidents will become less and less as more and more of the new trains come into service. Were joined today by one of our directors and would like to welcome another one of our directors to come forward on behalf of the board. [applause] good morning, everyone. If there was ever a day to wear a bow tie, today is that day as a director. I couldnt be more proud and pleased to welcome these trains on to our streets. You know, the most exciting thing about it as a daily and judo rider, im awakened every day at about 5 30 in the morning by the sound of these trains going by my apartment so to hear that they will be lighter is going to be welcomed. Most importantly, though, i think were all just trying to get to work. Were all just trying to get to school. Reliably and in a time we can predict and move at the speed of commerce. And to really grow the Economic Vitality of this city. And these trains, the reliability of them in addition to the new great train smell that im so excited to experience, they are going to provide the reliability that so many of us depend on. If you are not a regular transit rider, you depend on these trains to keep our streets clear and moving. If we can just get those double parkers out of the way of the new trains, theyll move a lot faster as well. And were working on that, too. Im also really excited about the potential for the new capacity. These trains. I get on in the sunset and by the time we get to tend, theres not enough to let people on. We will be able to squeeze a lot more folks on there and there will be a whole lot less people on there told oh, theres a train right behind you. Right . And so looking forward to that. And seeing, again, us being able to deliver a Reliable Service that san franciscans can depend on. This wouldnt have happened without the leadership t great leadership of everyone thats been mentioned so far. Im not going to repeat all the names because there is a lot of other people to mention. Weve got our former chair of the m. T. A. , mr. Tom nolan, back here joining us. Couldnt keep him away from this event. 12 years of leadership on the board of directors. It is too bad senator scott weiner couldnt be here because he was such a wind in the sail of getting transportation victories and we need that kind of leadership for these hard fights. I really want to reemphasize the vision of this city and the residents of this city. We truly are a worldclass city. If that is not a testament to it, i dont know what is. So, thank you all for the vision of implementing this service and lets get this train on the road. Thank you. [applause] thank you, ed. I didnt see the former chair here. Now he is the former chair. I dont have to acknowledge him because he is not my boss anymore. [laughter] but i do want to give a special shoutout to tom nolan. Under his leadership of the board that we brought forward the central subway and brought forward this procurement and we would not be here but for not his leadership. Thank you for that. [applause] and so with all of the fire power that youve heard from represented here that put together the money, that put together the leadership, that authorized and approved all of this to happen, someone actually had to do the work. And that is where some might say the part really begins. Somebody had to execute on this promise that we made to our funders, to our policymakers, most importantly to our rider and to the public. The person who is at the tip of the spear for our agency, but even coordinating beyond our agency, with the fire department, police department, the Mayors Office on disabilities, the rest of the city family is our transit director whos made this project a passion of his for the last few years. And in terms of timing, as i mentioned in terms of being ahead of schedule, the process to get to where we are today typically would be on the order of four or five years. Because of john halles leadership. Were here closer to three years. Please join me in welcoming our director of transit, john halle. [applause] uh excuse me. Thank you, ed. Good morning, everyone. Let me start by making an official announcement. This is, in fact, the title to this car so the city of San Francisco now has an extra asset to add to its inventory. The good news is president breed, it has that new car smell. [laughter] so let me again thank everyone. But most importantly, as ed mentioned, this is a complex endeavor in a very complex system. I think we were able to assemble a group of people who where others may have found problems together with our partners from siemens and all the help from the transit team and people throughout the agency, this group really solved problems and that got us to where we are today in the time that we are. I do want to first make a special shoutout because this process was closely watched and monitored throughout the you may remember the first car arrived friday, january 13th. So in the last nine months, weve been closely monitored by the cpuc whos been our oversight agency, whos been available and taken rides with us, whos really helped to make a very cumbersome process easier understand and help us work through problems. Also want to note our own system safety folks. I can see them, who worked with us to get not only the documentation done, but to make sure that everything that you are going to see is the safest and most reliable car we can provide. Let me start, again, by saying when we started this process a few years back, it seems like we can break it into segments. It has been the three years has been on the one hand very fast moving and, on the other hand, recognizing the need to provide safer and more reliable transportation. Let me first acknowledge two people, trents wynne. [applause] who put who put together this complex anxietier, built the team and got us off to the right start. Mike ellis who cap add glorious mechanical career. Excuse me can. Here at the sfmta and is principally responsible for applying all the bad thing, all the Lessons Learned from the boeing cars to our new cars. And when the cars arrived, we needed an implementation team. [train noise] i wanted to acknowledge Janet Gallegos who got us home as the project manager. [applause] she worked tirely wes her team. Mike moda, who has been our chief engineer. [applause] and has worked with siemens to solve countless technical problems. It is not easy to design a complex vehicle and drop it in our system. But we were able to identify and address any concerns and issues. Doug lee, are you somewhere . And this was a group, and finally on the kind of fulltime dedicated team, i want to acknowledge manny enriques. [applause] manny is somewhere here. For the last nine mo fnzes he has been out overnight, virtually every night five, six, sometimes seven nights a week to help us hit this deadline. And hes probably inside because i realize at this point he is no longer used to sunlight. So [laughter] im sure he is glad that we will be getting these trains in service. But congratulations to all of them. And finally i do want to recognize some of the other people who contributed a lot of their time while they continued to do their daily responsibilities. Scott broder. I see lisa wallton from i. T. Whos worked with us in resolving system problems. Terry fahey with the track crew. Part of what was done was constant adjustment to fit a highly technical vehicle on to our system which has to accommodate b. C. C. S and brada cars. Not an easy test. Maintenance. Kept the system going while we drained a lot of key staff to work on the l. R. V. 4. So, it is for me an honest and straight forward sincere thank you. Job well done. One down and 267 to go. [applause] thank you, john. Again, a lot of folks to acknowledge. But our finance folks, our legal team, our procurement folks, our materials folks, other agencies, a lot of folks coming together to make Something Like this happen. We did go through a rigorous, competitive process to select the company that would build these cars and we were happy that what came out of that with siemens in part because of theyre based right here in california. Once we were through the competitive process, we really joined with them in partnership, worked as an Integrative Team to get these cars here. Were proud that theyre designed and built right here in california. And, you know, back to the schedule point, were at a state now where they want to continue to advance the schedule and essentially they are ready to send cars here as fast as we can take them and pay for them. So, that is a good challenge for us to have. And that is thanks to the leadership of the president of siemens, please join me in welcominging michael cajo. [applause] thank you, ed. Thank you, everybody, for helping us celebrate whats a great day. For puting this first car into a worldclass city and we hope it willable a worldclass car to go with it. We build light rail cars for cities across the nation but there is something very, very special putting a car in the city of San Francisco. Not only because it is such a great city, but also because we learn a lot in working with a team like john halles team, including all the people he mentioned, even though weve been doing this for 30 years we learned an awful lot about how to do things right. Were contributing to the supervisors sleeping time by making them quieter, which we hope will work and also the new car smell. The result of the car that you see here is the result of a lot of peoples work including the teams, and i have to give a shoutout to our team that the project team here and his staff that worked tirelessly on this. As john said, it wasnt just a it wasnt just a single day. It is a seven day a week effort. But what most impressed me about this project was working with the m. T. A. , with the sfmta. It truly is a partnership and thanks to the leadership of john halle and ed riskif and thank you to all the people who worked on this. We have 1200 people who contributed to building these cars in sacramento and it is really a great day for us. Thank you very much. [applause] thank you, michael. I dont know if you iting ka it, but president breed said these trains are meant to last us into the next century. I think about 85 years of useful life out of these. The stakes are high here. So, unlike this procurement, this event is running a little behind schedule but we do want to ask your indulgence for one more minute and i want to ask the mayor and the daughter of larry martin, iris lopez, to come forward for a special commemoration that were doing in honor of larry martin. Iriss father, who was a great leader, Community Leader in the city. A great labor leader in the city. The mayor mentioned the importance of labor. They are the ones that do all the work. They are the ones who informed the design of this vehicle, who operate, maintain the existing vehicles, who provide all the background work in order to make muni run every day. Muni was very lucky to have larry martin join as an employee back in 1966. Rose quickly through the ranks of Union Leadership to become president of the local here and then International Vice president for the transport workers union, served in a number of capacity on different boards and commissions in the city and really play an outsized role in the leadership of the city. Always representing labor, always representing working people of the city and so it is with that in mind that we dedicate this first rail car, and this was the mayors idea, so i want to make sure he gets the credit for this, dedicate this first rail car to his memory so we want to ask the mayor and larrys daughter to unveil a replica of the plaque that will honor larry martin as we put this first new car into service. Ready . Ready. All right [applause] do you want to say anything . So, we have new rail cars new seats new diagnostic systems all right new smells but we not ever forget the people that run this whole system. And im honored to be with iris because her father was someone who i first worked for at my very first job. He was the president of the Human Rights Commission when i his first director. He then served over five mayors before he ultimately retired and i had the privilege of appointing him to his last commission so he could have fun. That was the recreation and Park Commission and you should have seen larry at those 49er games at candlestick, having great fun and bringing his family with him. I want to also say i honor the people who work the system every day. Because when i first met larry, i used to kind of complain as a new employee of the city. Why i was faced with so many people who had pretty sharp opinions and would sometimes curse sometimes threaten. Sometimes do all the things that sometimes the public in their most emotional states will do. And so he as the president of the transport worker union said, mr. Lee, let me tell you what my day was like. And we would talk about people who were spat on and cursed on and they were just trying to smile and get people to work and to school. So i had nothing to complain about after those sessions. We shared our stories about civic employees, about our standard of being the greatest and the best publicker is vans in the worst type of situations sometimes. That is my way of saying thank you to t. W. U. , the teamsters who work on the mechanics every day and repair all the labor unions but mostly to take this opportunity to thank iris and her family for supporting and giving us a great leader in larry martin. Iris . [applause] i just want to say thank you to everyone who was behind the dedication. My dad was a very strong force to be reckoned with, especially with his labor leadership and he loved the county and city of San Francisco and he would just be very proud to be here today and im so pleased and thrilled. Thank you, everyone. [applause] ok. He was here today in spirit and now well cut the ribbon and then, as leslie said, then were going to roll. Folks here can line up. Five, four, three, two, one [cheering] [applause] lets roll. Whew [bell ringing] on december 28, 1912. San francisco mayor, Sonny Jim Rolph stared into the crowds of those who have gathered. A moment in history. The birth of a publicly own Transit System. San francisco municipal railway. Muni as it would become to be known. Happy birthday, muni, here is to the next 100 years. The birth of muni had been a longtime coming. Over the years the city was disjointed privately owned companies. Horses and steam and electricpowered vehicles. Creating a hodgepodge of transit options. None of them particularly satisfying to city residents. The city Transit System like the city itself would have changes during the San Francisco earthquake. The transition that will pursue from this aftermath would change San Franciscos Transportation System once again. Facilitated by city boss, abe ruth, ushering in the Electric City car. The writing was on the wall. The clammer had begun for the experiment including Public Transit people. Owned by the people and for the people. The idea of a consolidated cityowned Transit System had begun traction. And in 1909, voters went to the polls and created a bond measure to create the peoples railway. Would become a reality three years later. On december 28, 1912, mayor sonny rolph introduced the new geary electric streetcar line and the new San Francisco railway. That he said would be the nucleus that would host the city. And San Francisco gave further incentive to expand the citys network. A project by way of tunnel leading into chinatown by way of north beach. In december the first streetcar was driven into the tunnel. Just two years after its berth, muni had added two lines. And k, l and m lines that span out from westportal. In 1928, the j line opened heading west to the beach. In 1944 San Francisco voters finally approved muni takeover of the Market Street railway. By then motor bus and trolley bus improvement had given them the ability to conquer San Franciscos hills. After the war most of the streetcar lines would be replaced with motor or trolley bus service. In 1947, the mayor recommended replacing two lines with motor coaches. And it appeared that San Franciscos iconic cable cars had seen their final days. Entered mrs. Cluskin, the leader to save the cable cars. Arguing that the cable cars were a symbol of the city, and she entered a charter placed on the november ballot. It passed overwhelmly. The california street Cable Railway was purchased by the city in 1952. There were cut backs on the cable car system and in 1957 only three lines would remain. The three lines that exist today. In 1964 the cable cars future as part of californias Transit System was sealed when it was proclaimed a National Historic landmark. In february, 1980, muni metro were officially inaugurated. In that same year, muni received its first fleet of buses equipped with wheelchair lifts. In 1982 when the cable car had a shutdown, they added an alternative attraction to the cars. The festival was a huge hit and would continue for the next four summers in a permanent fline that would extend all the way to fishermans wharf, by 2000 the fline was in place. And in 2007 muni extended the third line to the southeast corner and returning to third street. For the first time in 60 years. In the course of last 100 years, munis Diverse Workforce forged by men and women of innovation have reflected the many cultures that flock to the city. Munis groundbreaking antidiscrimination has guaranteed equal opportunity for all. The citys policy mandates the course for the future, as they work diligently to increase options and increase multialternatives, and deduce reduce the carbon footprint. It continues to improve the systems. During this sen centennial year we reflect on the Transit System. Driven not good morning, everyone. My name is todd rufto of the Workforce Development program. Its great to be here at the San Francisco museum of ice cream. I want to thank the entire team here for hosting us for this event. This is a special day. We are doing the Fourth Annual launch of the mayors shop and dine in the 49 local shopping campaign. This is a really big deal because it is a partnership between a great many members of the Small Business community and the neighborhood throughout the city focused on helping san franciscans spend more money in our local commercial corridors and at Small Businesses in San Francisco. But it is also an opportunity to celebrate the entrepreneurs that are making that keep San Francisco strong, that are keeping the city thriving and vie brand. One of the things that im really excited about and want to focus on today is the incredible partnership of all the members of the Small Business community that are here today. Where are you, jason . Raise your hand. Hi, jason from shop small saturday. Thank you very much for your partnership and continued klb ration. Collaboration. We have mark quite thesing, regina dickendreezy, the council of district merchants has been a critical partner of ours as well. We have the Council District of merchants here as well. Juan of the things that were really proud of and really inspired by is our mayor, ed lee. The mayor came to us four years ago, the office of economic Workforce Development and said i challenge you to create a program and campaign that gets more shopping done in our local neighborhoods. Increase the amount of spending to support jobs and Small Businesses and also support taxes and the vitality of our neighborhoods. And we, through the incredible work of Mariane Thompson and gloria chan, Joaquin Torres in the office of economic Workforce Development launched this program to do exactly that. To encourage and challenge san franciscans to do more in our Small Business community. Mayor lee has done more than any mayor that i know to invest and support in Small Businesses, directing more money and investing more money than any administration in the citys history to support Small Businesses through the invested neighborhoods program, by launching a Small Business portal, by meeting constantly with our Small Business leaders and as a tireless advocate for the issues that they care about most. It is my honor and privilege to introduce mayor lee. [applause] thank you. Thank you, todd. Good morning, everybody. Let me correct todd because i want to make sure you understood the challenge. I challenged him to find me more ice cream. That was the real challenge. And im really happy to be here. At the Ice Cream Museum. This is one of those innovative ideas, very unique to the city and, of course, theyre getting booked up like crazy and were in the heart of our shopping and union square and, of course, the chief and i already have enough chants. We need some opportunities to smile and, of course, were about to jump into this speckle pool. Forgive us if we have too much fun. The holidays are beginning. Were going to have lots of fun. I want people to not just come to the city but take advantage of really supporting the backbone of our Business Community and Small Businesses and people here, karen fled knows union square is at the heart of a lot of things that we do during the holidays. You have jeffries toys, my favorites. Theyre a legacy business in the city. And keep supporting them. [shouting] well have all of the different Business Associations that are working together with us. But the experience is all about fun. Safe fun. And that is why the chief and i will be doing a lot of things over the holidays to make safe shopper programs, to provide the safety level that people have. Reduce the Harm Reduction program on our streets. Make sure people, as many people can get off of our streets. While work on those hard things. In between those difficult, challenging things, we want to work with our Business Community to provide safe fun for the kids that will be here. Thousands of kids over the holidays, families. People from all over the world that are taking advantage of this wonderful city that we have. And were doing this with programs, yes, that we funded but we want to make sure that Everything Else is working for folks on the longterm. Small businesss are so important to cities like San Francisco. More than the backbone, they provide the innovative, the Cultural Diversity all over our neighborhoods. This is one big area. But listen, shop and dine in the 49 is about shopping in all of our neighborhoods. Allow them to give you cultural innovation, Small Business innovations, shopping small innovation because when people put their entire lives behind their Small Businesses, you should see the innovation that comes out of their ideas, their service, their good patronages of products and designs that are locally sensitive and culturally rich. Wanted to say thank you to this museum for starting out their innovation. I think kids already have ice cream in them because they are jumping up and down before they come in. To our restaurants, our Golden Gate Restaurant Association will be very full this year. Probably hard to get reservations. But persevere. Use every app that you can or, like i do, walk in with a 5 bill or something and hand somebody. Then they will give you a seat. The oldfashioned way. But i know mark is excited because Small Businesses really are our engine and creating even more and they not only love our support, we love supporting them. But i want to emphasize shop and dine in the 49. Go to that app. If you really want to have a lot of information about those stores. And well be on the streets to make sure everybody is safe and enjoying themselves. Of course, this is thanksgiving. So, were going to, just after this, well be handing out a lot of turkeys to people if their need. We have fire victims up north that are in need. We have people on the streets that are in need. I want to make sure that the spirit, the principles that we operate on, are right in front of us. Right in the front of everything that we do, that we support, everybody that needs that help and thats why these this is so wonderful because they are often the untold, unknown heroes that come out and do a lot of gift donations and support that never gets covered and i want the media to cover them. Cover all of our Small Businesses as they really are the help that we want to have. So thank you very much, everybody. And shop and dine in 49. Happy holidays. [applause] thank you, mayor. As the mayor said, this Holiday Season is about shopping local and shoppinging safe. It is my honor to welcome our fantastic chief of police, chief scott. Thank you. [applause] good morning, everybody. I couldnt have said it better than mayor lee. [kids shouting] and this place is fun in here. Im not a big ice cream eater, but my entire family is. Im sure i will be here many times during the holidays. This is my favorite time of year and it is my favorite time of year because the Holiday Season, thanksgiving, the Holiday Season, it brings out the best in communities. It is a time where were selfless, we give, we come together as a community. And definitely shop and dine in the 49 is, i think, the way to go. This time last year, even before i got hired by mayor lee to be the chief here, we were here during this period last years and i remember Walking Around, basically Walking Around this area and just going to the different businesses and it was an experience. For those of you who have lived here all your lives, when you come here from another city and experience this great city, it is really something to behold. So, we want to make sure that that experience is shared and that people can do that safely. I have a couple of tips that i want to share with you. I have a long list. But im going to be very quick in reading rattling off this list of safety tips. First of all, cell phones. We all have em. We all use them. And sometimes im as guilty of it as anybody else. Im walking and texting and on the phone and im not paying attention to what im doing. Take a minnesota Pay Attention to your surroundings. I know were a cell phone generation. We live on these things but they can be distracting. It is really important when you are shopping, particularly going to the bank and the a. T. M. , buying things for your family and loved ones, Pay Attention to your surroundings. There is nothing more important than vigilance. If we are to be a resilient city, there is some basic things that we can do. If youre using your a. T. M. , block your p. I. N. Number so it is not visible. Really basic thing. But unfortunately we still have people if our society that will make a living and make a profit off of stealing p. I. N. Numbers and then getting into your bank account and taking your funds. Block your p. I. N. Numbers. Make sure you look at your surroundings when you are at the a. T. M. No matter what you are, look at your surroundings. If you are driving to your location, number one, Public Transportation is great here. Take advantage of Public Transportation. But if you are driving, make sure you lock your car, first of all. Make sure that you put things away that are visible. If you have a trunk, put it in the trunk. Dont leave valuables if your car. We have a program were calling park smart. It has been very successful. But that means to park smart. Dont leave your valuables if your car for somebody else to take them away. The last thing you want to do have your hold day season ruined by somebody else breaking your car window and taking out the things that you work hard to provide your family and friends and loved ones. So park smart. The next thing, if you are shoppinging, make sure when you some people will shop and theyll go and load up their car and then go and shop. There are things you can do to prevent being an easy victim for that. If you are shopping, if you are going to load your car, take the time to move your car to another location. Because people that are going to prey on innocent people, they do watch what you do. So move your car around. I know it is a little bit of an inconvenience, but it does help. If youre Walking Around with packages and loaded up on the arm, again Pay Attention to your surroundings because you dont want to become easy prey. Our city overall is a very safe city. But there are things that we can do to be resilient and individual lends and some of these things may sound like common sense. When you are caught in the moment of the day sometimes you lose track of what you are doing and you get distracted. The main thing is to Pay Attention. Pay attention to what you are doing. If you do that your resiliency goes up and your vigilance goes up. The last thing is look out for your neighbors. If you see something, say something. The cell phones that i just mentioned, be safe in doing so. But if you have a situation where you need to call 311 or 911, do that. 911 is an emergency situation. Somebody is getting a, thated f you see a crime in progress, thats a 911 call. If your car gets broken into and there is no danger, that is a 311 call. Well get there and take a report. Or you can do that report online. I want to end this on a positive note. I started this with this season is all about giving, sharing and taking care of each other. I think if we do that, that is a resilient San Francisco that we all know we can be. Lets take care of each other and be a community and enjoy your Holiday Season. Thank you very much. [applause] thank you, chief. As i mentioned earlier, the shop and dine the 49 campaign is a partnership with the Small Business community but also with other government leaders. It is my honor to introduce and recognize our s. B. A. District representive, fewly appointed just a couple of months ago. Come on up, julie. [applause] good morning. First of all, mayor lee and chief scott for your great support of the Small Business community. S. B. A. Is really proud to cosponsor, again, Small Business saturday with American Express and women impacting public policy. They have been tremendous supporters of this initiative across the country. And i know jason and lynn are here today and we have a representative from American Express. Thank you for your dedication and your support of the Small Business community. We have been part of this or the Small Business saturday has been around since 2010 and its really been exciting to watch this initiative grow year after year. Last year was a recordbreaking year with about 112 Million Consumers out shopping small and dining small across the country. They saw 68 increase in the neighborhood champions can. I know this year with all this momentum and excitement, maybe fueled by a little sugar from the ice cream, that we can even beat those numbers. Im looking forward to seeing everyone out and about on saturday. In your various communities. So why Small Business . I mean, we all know Small Businesses create jobs, they fuel the local economy, spark innovation. Thats all true. But Small Businesses are more than that. They are actually what makes our communities unique. It helps us define our neighborhoods. So, when you support a Small Business, you are supporting your friends and neighbors. They tend to hire from a local community. They tend to support local initiatives. Philanthropic events. So when these Small Businesses thrive, we all benefit. So, at s. B. A. , of course, were here to be your Small Business resource. So any Small Business loaners out there today, know that you have the skills and talent and ambition, but if you ever need a little bit of help, s. B. A. Is here to help you as well, where you need counseling, training, financial assistance, or youre looking for new opportunities such as exporting or government contracting. Please remember to call upon us. But the message for the takeaway today is saturday. Please go out, take your friends and neighbors and remind them it is Small Business saturday. Go shop at your Favorite Local merchants, go dine at your favourite local restaurant and if you have out of town guests, this is the perfect time to show off all those fun places that you love and adore to patronize on a daily basis. So i encourage everyone to amplify this message and encourage all of your friends and neighbors to shop small and dine small. [applause] thank you, julie. As you all know, what this ultimately is about is about the Small Businesses and were doing this to support them, to support their vitality in the city. It is an honor to be able to welcome up matthew lunn whos the owner of jefferys toys. Now jefferys toys was nominated by mayor lee as a legacy business. They have been around since 1938 in San Francisco. And that is a really long time. I know matthew is going to explain a little more action their story. But i want to welcome you up there to tell that story for all of us. [applause] thank you. First up i want to say that my dad and my step mom are the owners of jefferys toys. Im here as one of the supporters of jefferys toys. You know, when i was born, it was not it was pretty unusual that my parents owned the most familyrun toy stores in the bay area. Find that as a normal way to grow up as a kid. Prison awesome when it is your birthday or a holiday, right . But my parents didnt start the toy stores, jeffery toys. My grandparents operated it before them and then my great grand parents are really the ones that started the toy stores. Wow. What a great way to grow up. All that creativety and play and uniqueness made me want to continue to live a life where i could play and be creative. And i ended up working at pixar at the very beginning when the studio began. On toy story. No coincidence, right . [applause] [laughter] and you Better Believe when we needed to give reference on what toys would be in that film, you know the toy store we went to, we went to jefferys toys toy story one, two, and three. I spends over half my life at pixar, which has been awesome. When i hear that the toy store was being closed down on Market Street, it broke my heart. I was like this cannot be possible in a city that is all about creativity and play and uniqueness. We cant lose jefferys toys. That is when i came in and said to my dad and stepmom, there is no way were letting this happen. And then with the support of the city, support of the mayor and the legacy program, we were able to just open up our toy store once again in the city, just a couple of months ago. So, we think we think we can still safely say weve been here since 1966. But, you know, in a world of amazon and walmart and all this, people still want an experience. People still want to come in and be able to touch the toys, be able to touch the productses, to be able to have an experience. The same kind of experience you get when you see a film. Right . People still want that. And in the city that is the most, in my opinion, the most creative, unique city in the world, we gotta have a toy store. We gotta have shopping and dining experiences that are one of a kind. So were so happy to be part of this shop and dine in the 49 and, once again, since 1966, creating a fun place, a creative place for people to come and buy their toys. So, thank you. [applause] in closing, i think matthew hit on a good point which isnt just about shopping or dining, this is about experiencing in the 49. I obviously believe there is no better place to spend the holidays, but also year round than here in San Francisco. And on that note, on the note of experience, i think with the closing of this event, i think you are going to take us on a tour of the Ice Cream Museum here and maybe the chief and everybody here can join the mayor and maybe we go and check out the sprinkle pole just down the way [laughter] and see everything that the Ice Cream Museum has to offer. Thank you for joining us today. Thank you to all of our partners for your support. Have a wonderful and safe Holiday Season. Thank you. [applause]