Sensor Tower Acquires Pathmatics
Software mobile analytics company
Pathmatics, a marketing intelligence company, with a growth investment from
Riverwood Capital for an undisclosed amount. Through this agreement, the companies will combine Pathmatics’ paid digital and social media platform with Sensor Tower’s mobile app and publisher analytics platform to provide a combined service offering of digital advertising and mobile intelligence in the enterprise market.
“Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Joining forces with Sensor Tower is a step that will fast-forward our efforts in reaching that goal,” said