The clock is ticking on what the future of college sports will look like. The NCAA went to Congress last year seeking help to pass federal legislation that would give athletes the right to market their name, image and likeness (NIL). The idea is to create a uniform policy rather than a state-by-state framework, which could start July 1 when is set to begin.
“Now we have leverage because (colleges) are facing a threat to their revenue model,” U.S. Sen. Cory Booker said at the Aspen Institute’s Future of Sports conversation event on Feb. 19. “It gives me a chance in my position in the Senate, along with a lot of great Senate partners, to say we are not going to settle these issues unless you make a commitment to the health and safety of our athletes.”