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The National Collegiate Athletic Association (NCAA) announces that college athletes will be allowed to profit off their names, images and likeness starting on Thursday.
“NCAA college athletes will have the opportunity to benefit from their name, image and likeness beginning Thursday,” the NCAA said in its statement. “Governance bodies in all three divisions today adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.”
All three NCAA divisions adopt interim name, image and likeness policy: NCAA (@NCAA) June 30, 2021
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The new policy allows student-athletes to engage in name, image and likeness activities that are consistent with the state that their schools are in.
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