Ginsters’ owner Samworth Brothers has increased its stake in Higgidy to aid further development.
The deal, which names the food manufacturer as majority shareholder, reinforces the shared vision and values of the two businesses, Higgidy said.
Higgidy has given the firm the option to increase its stake at a future date, it added.
“Over the past 17 years the Higgidy team have created a much-loved and successful premium consumer brand,” said Flor Healy, chief executive of Samworth Brothers.
“The brand fits well with our own strategic priorities in terms of owning distinctive brands, strength in savoury pastry and food-to-go and the further development of our plant-based business. Samworth Brothers is delighted to be part of the next chapter in Higgidy’s development,” Healy added.