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Ginsters’ owner Samworth Brothers has increased its stake in Higgidy to aid further development. The deal, which names the food manufacturer as majority shareholder, reinforces the shared vision and values of the two businesses, Higgidy said. Higgidy has given the firm the option to increase its stake at a future date, it added. “Over the past 17 years the Higgidy team have created a much-loved and successful premium consumer brand,” said Flor Healy, chief executive of Samworth Brothers. “The brand fits well with our own strategic priorities in terms of owning distinctive brands, strength in savoury pastry and food-to-go and the further development of our plant-based business. Samworth Brothers is delighted to be part of the next chapter in Higgidy’s development,” Healy added. ....
Samworth Brothers has increased its stake in Higgidy to become the brand’s majority shareholder. Samworth, which acquired a minority stake in Higgidy in 2019, said despite having upped its stake, Higgidy would remain a separate business with a separate leadership team and its own manufacturing facilities. Samworth Brothers CEO Flor Healy said the business was “delighted to be a part of the next chapter in Higgidy’s development”. “The brand fits well within our own strategic priorities in terms of owning distinctive brands, strength in savoury pastry and food-to-go, and the further development of our plant-based business,” he added. Higgidy CEO Mark Campbell said both boards recognised it was important to “nurture the entrepreneurial culture at Higgidy”, and that while the savoury pastry supplier would enjoy support from Samworth Brothers, it would continue to drive the brand from its Shoreham-by-Sea manufacturing facility. ....