Samsung Retains Edelman After Australian PR Review
Edelman retains key Samsung Australia account after a review that began in late 2020.
Arun Sudhaman
26 Apr 2021 // 6:38AM GMT
SYDNEY — Samsung has retained incumbent firm Edelman as its Australian PR firm, PRovoke can reveal, following a competitive review that began in late 2020.
PRovoke understands that at least two other firms were involved in the review.
“Following a competitive tender, Samsung Electronics Australia has retained Edelman Australia as its local agency of record for public relations services," said a Samsung Electronics Australia spokesperson.
Samsung has retained Edelman for several years in Australia, although the PR firm's longstanding global relationship with the Korean electronics giant has seen significant change in recent times.