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Edelman Adds Strategy & Creative Leadership In Asia-Pacific
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Eleven, Poem and We Are Different score back-to-back wins at Mumbrella CommsCon Awards
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Samsung Retains Edelman After Australian PR Review
Edelman retains key Samsung Australia account after a review that began in late 2020.
Arun Sudhaman
26 Apr 2021 // 6:38AM GMT
SYDNEY Samsung has retained incumbent firm Edelman as its Australian PR firm, PRovoke can reveal, following a competitive review that began in late 2020.
PRovoke understands that at least two other firms were involved in the review.
“Following a competitive tender, Samsung Electronics Australia has retained Edelman Australia as its local agency of record for public relations services, said a Samsung Electronics Australia spokesperson.
Samsung has retained Edelman for several years in Australia, although the PR firm s longstanding global relationship with the Korean electronics giant has seen significant change in recent times.
April 20, 2021 10:11
Thinkerbell has been shortlisted for 10 awards across nine categories for this year’s Mumbrella CommsCon Awards.
The nods included Best Use of Owned Media, Launch or Relaunch Campaign of the Year, Best Use of Technology in a Campaign, Large PR Agency of the Year, and two nominations for Best PR-led Brand Partnership Campaign.
Also starring in the shortlist was Eleven, earning four nominations including PR-led Content Creation, Best PR-led Brand Partnership Campaign, and PR Agency of the Year – Large, a category it won in 2020. Icon Agency also scored four nominations, earning two in the Best Government Sponsored Campaign category, as well as a nod for Sophia Pellatt as PR Professional of the Year. Also receiving four nominations was We Are Different, including Best B2C Campaign, Best Campaign with a Small Budget and PR Agency of the Year (Boutique).
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As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Effie Asia Pacific announced that Shubhranshu Singh, Global Head â Brand and Marketing at Royal Enfield and Michelle Hutton, Vice Chair of Edelman Asia Pacific & CEO of Edelman Australia and as Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Singh is the Global Head â Brand and Marketing at Royal Enfield. A thought leader and growth catalyst, he has two decades of global brand and category building experience on some of the most admired brands in the world, having held leadership positions in global corporations such as Unilever, Visa, Star-21 Century Fox earlier in his career.
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