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Ruby Mellor joins Roast as CX director to boost the agency’s end-to-end customer lifecycle offering
Ruby Mellor has joined the independent TIPi Group’s digital performance arm, Roast, as CX director to solidify the agency’s end-to-end customer lifecycle offering.
Her role will ensure Roast’s customer experience and CRM proposition moves forward to create memorable customer experiences that drive brand engagement, advocacy and ultimately sustained growth for clients.