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Knowledge hacking app Uptime backed by former Tesco CEO raises $16 million and appoints new media partner


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Uptime s founders (L-R): Jamie True, Patrick Waller and Jack Bekhor on cultivating a safe space for knowledge.
Knowledge hacking app, Uptime, has successfully secured $16m in funding from leading global investors including former CEO of Tesco, Sir Terry Leahey, entrepreneur and chairman of N Brown, Lord Alliance and members of Federal Street SPV.
The Uptime team has been on the hunt for the right media partner to lead their launch, growth, and brand awareness strategy through mobile acquisition channels. ....

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Agency or In-house? 'Bothism' provides the answer


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TiPi Group on why a hybrid approach works best in the in-house vs agency debate.
In marketing, we seem to love to create dichotomies – pairs of concepts organised starkly in opposition to each other. But the more we delve into these dichotomies, the more we expose them to be false: brand v performance, long v short, traditional v digital. ....

Mark Ritson , Coalition Model , Tipi Group , Titan Model , Engineer Model , Hybrid Model , In House Model , Bothist Hybrid , குறி ரிட்சன் , கூட்டணி மாதிரி , டிப்பி குழு , டைட்டன் மாதிரி , பொறியாளர் மாதிரி , கலப்பு மாதிரி , இல் வீடு மாதிரி ,

Roast expands offering with senior customer experience hire


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Ruby Mellor joins Roast as CX director to boost the agency’s end-to-end customer lifecycle offering
Ruby Mellor has joined the independent TIPi Group’s digital performance arm, Roast, as CX director to solidify the agency’s end-to-end customer lifecycle offering.
Her role will ensure Roast’s customer experience and CRM proposition moves forward to create memorable customer experiences that drive brand engagement, advocacy and ultimately sustained growth for clients. ....

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