Former Premier League CEO Richard Scudamore has joined real-time engagement platform Monterosa as a non-executive director.
Monterosa, which supplies its SaaS platform, Interaction Cloud, to ITV, Sky, ViacomCBS, IMG Arena, EA Sports, The British Olympic Association, The Jockey Club, and Liverpool FC to monetise properties such as the Grand National, Olympics and Premier League, is aiming to expand its offering globally.
Interaction cloud gives back-end infrastructure and control systems for features such as voting, native apps, live mobile gameshows, in-venue interactive apps or messaging, and more.
After an 18-year tenure leading the Premier League, Scudamore joins the company with the particular aim of growing sports fan engagement after the business saw a 200% increase in users while fans were stuck at home in 2020.