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Monterosa raises £3.5MN to accelerate tech, global expansion

In a huge boost to its mission to help sport and entertainment brands achieve better business outcomes with continuous engagement and first party data, Monteros. ....

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Monterosa beefs up senior sales management

Monterosa beefs up senior sales management
rapidtvnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rapidtvnews.com Daily Mail and Mail on Sunday newspapers.

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Monterosa / Interaction Cloud unveil global real-time engagement platform

| 24 May 2021
Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce.
Monterosa technology is behind many of the world s biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool Football Club.
In 2020, the company claimed a 200% increase in unique users - engaging and interacting five times more than in 2019. This said the company highlights the growth in consumer appetite for interactivity and the consequent sense of community. It added that in the context of a need for revenue diversity, and a demand for more data-driven consumer relationships, the new self-service platform is being made available to organisations in media and sport who want to unlock ....

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Former Premier League chief joins Monterosa board

| 10 May 2021
Reflecting how the business is scaling its media and sport offering globally, former English Premier League (EPL) CEO Richard Scudamore has joined Monterosa at what the real-time engagement platform provider says is “an exciting moment” in its trajectory.
Monterosa claimed a 200% increase in unique users of its technology in 2020 and is consolidating digital engagement experiences into its Monterosa/Interaction Cloud solution which connects organisations to their audiences directly. This is said to result in gaining more unique users, and offering those users “vastly” enhanced experiences. In addition, the platform s set of experiences are ready-made front-end applications with customisation options, designed to be a more versatile alternative for organisations than building products in-house or outsourcing building of isolated products. ....

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Richard Scudamore joins Monterosa

Former Premier League CEO Richard Scudamore has joined real-time engagement platform Monterosa as a non-executive director.
Monterosa, which supplies its SaaS platform, Interaction Cloud, to ITV, Sky, ViacomCBS, IMG Arena, EA Sports, The British Olympic Association, The Jockey Club, and Liverpool FC to monetise properties such as the Grand National, Olympics and Premier League, is aiming to expand its offering globally.
Interaction cloud gives back-end infrastructure and control systems for features such as voting, native apps, live mobile gameshows, in-venue interactive apps or messaging, and more.
After an 18-year tenure leading the Premier League, Scudamore joins the company with the particular aim of growing sports fan engagement after the business saw a 200% increase in users while fans were stuck at home in 2020. ....

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