The global partnership with MDR Brand Management will be focused on creating extensions for the two flagship mega brands: Revlon and Elizabeth Arden (Image: Revlon)
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
The long-term, exclusive global partnership with MDR Brand Management will focus on growing Revlon Consumer Products Corporation’s flagship mega brands Revlon and Elizabeth Arden. This growth would be achieved via various brand extensions – new product launches, wider retail reach, and fresh consumer engagement projects, among others – some of which would be designed to take Revlon and Elizabeth Arden beyond their core reaches.