Updated 02 May 2021
May 02, 2021 13:20
DUBAI: The beauty industry has boomed in recent years, with consumers more willing than ever to part with their money for makeup and skincare – especially when the product is endorsed by a trusted influencer. So, it’s no surprise then that many successful social media bloggers and influencers have taken the steps to create their own beauty brands in recent years.
Brazilian entrepreneur Camila Coelho launched her beauty brand Elaluz in 2020. Supplied
“The dream of having my own beauty brand was always there,” said Brazilian influencer Camila Coelho, who has a stellar 9 million Instagram followers and recently launched her own clean cosmetics and lifestyle line Elaluz, which is available in Saudi Arabia via Net-A-Porter. "One of my favorite things about being a digital creator is connecting with a community from all over the world," said Coelho of her brand being available for purchase in the Kingdom. "My dream is to share the brand with as many people as possible, in as many places in the world as possible... Our mission is to make Elaluz available everywhere we have fans. I’m very happy to say that Elaluz is available to purchase in Saudi Arabia," she added.