March 8 2021, 11:14 am | BY Ricki Green | 32 Comments
In collaboration with the United Nations Women Australia, Pymble Ladies’ College has launched a new unapologetic brand platform via McCann Sydney, designed with female empowerment at its heart.
The campaign is led by the Pymble students themselves and features determined expressions, combined with the provocative statement, “Watch us change the world”, a departure from the images usually associated with girls’ schools.
The portraits, shot and directed by renowned photographer Alina Gozin’a, asked the young women to display confidence and determination not often seen in girls’ school advertising.
Says Kate Hadwen principal of Pymble Ladies’ College: “The campaign reflects our overarching goal, to equip out girls with the academic, emotional, social and digital intelligence required to grow and flourish as compassionate and influential young women, who are empowered to change their world for the better.”