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Ogilvy Australia leads the Aussie agency pack at the shortlist stage of 2021 APAC Effie Awards campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
March 8 2021, 11:14 am | BY Ricki Green | 32 Comments In collaboration with the United Nations Women Australia, Pymble Ladies’ College has launched a new unapologetic brand platform via McCann Sydney, designed with female empowerment at its heart.
The campaign is led by the Pymble students themselves and features determined expressions, combined with the provocative statement, “Watch us change the world”, a departure from the images usually associated with girls’ schools. The portraits, shot and directed by renowned photographer Alina Gozin’a, asked the young women to display confidence and determination not often seen in girls’ school advertising. Says Kate Hadwen principal of Pymble Ladies’ College: “The campaign reflects our overarching goal, to equip out girls with the academic, emotional, social and digital intelligence required to grow and flourish as compassionate and influential young women, who are empowered to change their wo ....
February 17 2021, 11:11 am | BY Ricki Green | 8 Comments Menulog has officially announced the 2021 continuation of its delivery partnership with Macca’s in a new campaign by McCann Sydney, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador Snoop Dogg.
The 30 second TVC, which launched yesterday, shows Menulog delivery driver Rudy, played by Rudy El Kholti (Mister Italia 2019, Bachelorette 2020) and McDonald’s employee, Karl, hittin’ switches as they drive through Sydney, delivering Macca’s in an iconic orange Menulog Low Rider. McCann chief creative officer Ben Coulson says the campaign was a fun take on an old vibe, perfect for celebrating the delivery partnership. ....
McCann Sydney has welcomed Lucy Gavan as senior strategist, bolstering strategy in the agency’s creative arsenal.
Gavan joins McCann Sydney, part of independent network, HERO, after five years at brand consultancy, Interbrand, building and reimagining the identities and experiences for many Australian iconic brands, including Telstra, Westpac, Federation Square and Sydney Opera House. Executive strategy director Roshni Hegerman says Gavan’s experience redefining brands from strategy to experience will play a huge part in strengthening McCann Sydney’s 2021 approach: “Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney.” ....
Senior strategist Lucy Gavan joins McCann Sydney January 28, 2021 11:23 Following yesterday’s announcement of the hires of creatives Josh Aitken and Willy Maitland, McCann Sydney has revealed Lucy Gavan has joined the agency as senior strategist. Gavan joins from Interbrand Gavan joins from Interbrand where she worked on rebranding projects for Telstra, Westpac, Federation Square and Sydney Opera House. Her skills in redefining brands from strategy all the way to experience will be leveraged by the McCann team. ADVERTISEMENT “Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney,” Hegerman said. ....