Vanguard News
PR Wise: The Presidency, Pantami and Mbaka [opinion]
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By Yushau A. Shuaib
IN public relations practice, decision-making processes on an issue and crisis management are always the toughest before any act of communication can be effectively executed. Unlike journalism that feasts on bad news, which is what sells, the tradition of public relations or PR is to engage in ‘damage control’ through effective crisis communication strategies.
The key to successfully navigating a crisis is through preparation and teamwork, as the communicator needs a fast and carefully crafted response to minimise damage and prevent reputational erosion.
I was not only alarmed but I have been deeply concerned about some recent statements by the Presidency, particularly through its spokespersons, Mr. Femi Adesina and Mallam Garba Shehu, who have both incidentally served as Presidents of the Nigeria Guild of Editors, NGE, in the recent past.