Pioneering purpose for corporates

It is estimated that two-thirds of millennials and Gen-Z prefer brands that stand for something. Brands that define themselves as having a high sense of purpose have seen their brand valuation increase 175 percent over the past 12 years compared to 70 percent for brands with a low sense of purpose. 
Carol Cone pioneered the field of social purpose in the 1980s, and today is widely recognized as one of the world's foremost social impact experts. Her work has built global movements, garnered hundreds of awards and raised billions of dollars for a variety of worthy causes.
Bard MBA’s Lindsay Moreau speaks with Cone about finding the power of purpose during the pandemic and the push to end systemic racism. 

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