Perfect Hydration Doubles Down on Sustainability Mission with 100% rPET bottles and Aluminum Cans
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LOS ANGELES – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is converting its 1-liter, 1.5-liter and 1 gallon bottles to post-consumer recycled polyethylene terephthalate (rPET) bottles beginning in Q1 2021. This is in addition to Perfect Hydration’s recently announced line extension featuring highly recyclable 16.9-ounce aluminum cans. The full sustainability plan is part of the brand’s commitment to serve the wellness of consumers and the health of the planet.
“Simply put, consumers can’t get ultra-purified 9.5+ pH alkaline water with electrolytes from their faucets,” said Louisa Lawless, Chief Strategy Officer of Stratus Group. “Perfect Hydration has to be packaged for consumption. However, we have worked intently to optimize our supply chains and packaging to be more sustainable, keeping bottles out of oceans and landfills and reducing the need for new virgin plastic. We are proud to be launching our recycled plastic bottles and aluminum cans at the beginning of 2021. They are a win-win for our discerning consumers who want to achieve better hydration and make more environmentally-friendly purchasing decisions.”