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FASHION CARES By Dorothy Crouch | Wednesday, May 12, 2021
One of the harder hit industries that experienced a difficult downturn during the COVID-19 pandemic was the live-music industry and denim label Lucky Brand is hosting an event to support this business. With its virtual “Less Noise, More Music” event scheduled to stream live on May 22 at 4 p.m. PDT at Pioneertown at Pappy + Harriet s, Lucky will use its longstanding connection to music to garner support for artists and creators.
“For many of us, attending concerts has created some of our best memories. Less Noise, More Music supports an industry that has been greatly impacted by the COVID-19 pandemic while putting a spotlight on up-and-coming artists,” said Alexandra Taylor, senior vice president of marketing at Lucky Brand s parent company Authentic Brands Group.
Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross
Alkaline water brand supports disaster relief and blood services efforts with $250k donation
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LOS ANGELES, Feb. 17, 2021 /PRNewswire/
Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs.
(PRNewsfoto/Perfect Hydration) It s an understatement to say that the past year has been tough. We have been seeking an impactful way to give back to our communities when they need it most. Perfect Hydration recognizes the Red Cross has a critical role in leading efforts to provide lifesaving services during this devastating pandemic and beyond. This was the catalyst for our organizat
Late last year, Nestlé announced the US$50m expansion of its Eau Claire facility in the US to improve the sustainability of the site, which produces nutritional drinks. As part of the investment, all plastic straws will be eliminated from Eau Claire s beverages stable, including the Boost energy drinks brand. The facility also aims to be powered by 100% renewable electricity by 2025.
Consumers want to hear more about a brand s sustainability credentials
The coronavirus pandemic had a major impact on consumers beverage habits last year across all categories, as at-home consumption increased due to lockdown measures. Brand owners were subsequently compelled to alter their marketing strategies to reflect this change.