Organic honey in demand: Meluka Australia debuts in US’s offline channel Amazon’s Whole Foods
Meluka Australia has expanded into the offline channel in the US with Whole Foods Market, a subsidiary of Amazon, on the back of growing demand for its organic honey.
The brand’s Organic Raw Native Honey and Organic Raw Native Honey infused with Tea Tree will be sold in about 40 Whole Foods Market stores in Northern California by April.
This will cover major cities of San Francisco, San Jose (Silicon Valley), and Oakland.
Prior to the offline entry, the brand has been selling its full range of honey products and bio-fermented probiotic concentrate in the US online on Amazon over a year ago.