Online Sales Robust Even as Tasting Room Sales Resume
Why WineDirect Partnered with Big Commerce
May 11, 2021
At about this time last year, WineDirect - which serves more than 500 fulfillment customers and more than 2,000 wine brands through its ecommerce platform – saw tasting room sales go down to about zero while online wine sales quadrupled. Now that tasting rooms are open a year later, the ecommerce boom shows no sign up letting up.
“We haven’t returned to the pre-pandemic mean,” WineDirect - Senior Vice President, ecommerce Jim Agger told WBM. “It was up 400 percent versus pre pandemic levels during April, May and June (of 2020). It tapered off after that but it's still double the pre pandemic levels. That’s really good news for wineries, especially now that tasting rooms are opening up again.”