14th May 2021
Pet Media Group, the Sweden-based operator of Europe’s largest online marketplace for pets, Pets4Homes, has announced the acquisition of another European pet classifieds site.
In line with the company’s ongoing strategy to become the dominant destination globally for pets and their caregivers, it has acquired Netherlands’ largest pet dog classifieds site, Puppyplaats.nl, which boasts hundreds of thousands of visitors per month.
The move follows the company’s recent acquisitions of leading Italian pet marketplaces AnnunciAnimali.it and AllevamentiRazze.it, in February 2021.
Since 2013, Puppyplaats.nl has been the go-to online destination for Dutch individuals and breeders to find puppies and dogs or suitable studs, with 85% of traffic coming from the Netherlands and 15% from Belgium. In concurrence with the operations in Pet Media Group’s other geographies, Puppyplaats has enforced strict listing rules to ensure that animal welfare standards are met and has a strong focus on education and guidance for its users.